A design studio specializing in product and web.
Our expertise spans interface design, art direction, strategy, and engineering.
We work in a research-driven manner, trying to ask the right questions to uncover the problem space.
Intro
Recent Work
Primal
Our framework for shaping content through patterns.
Thesis'
Events and Initiatives
Primal
Our framework for shaping content through patterns.
2025-05-21
A strategy and a compression engine that we apply to web and product development and break down into three values.
Compress to sharpen.
Noise gets ignored. Signal gets action.
We reduce complexity down to its clearest, strongest form.
Design for depth.
We surface the one thing that matters most, then reveal the rest through thoughtful progression.
We build layers that invite exploration, with clear paths to go deeper.
It's a structure that respects attention, not demands or assumes it.
Apply patterns for clarity.
Nothing remains static. Content can shift and adapt to support the hierarchy, state and user intent called upon it.